Erdem Spring/Summer 2011
The previous posts are inspiring uses of photography to create focal points within garments. There are different methods. You can spend 5 minutes learning how to use one method here. There are many other tutorials using peel off transfers on you tube that explain the does and don'ts. Many fashion houses are using digital print at the moment.
Erdem is an innovative young fashion company tipped to be huge over the coming seasons. Erdem Moralioglu is a graduate of the Royal college of Art in london and a previous winner of Fashion Fringe in 2005. In the Spring/Summer 2011 collection both digital printing and embroidery techniques are used to update spring florals which are always a massive seller. Mixed with crisp white lace, crochet and plain white sheers the motifs play a central role in the fabric selections pulling the collection together into a cohesive range. The buyers were queueing.