Consumer acceptance is about identifying the specific needs of the market in relation to end use then selecting fabrics with properties and performance capabilities to meet those needs. At the same time it is key to select fabrics that are on trend, new and exciting either from the aesthetic or physical properties viewpoint.
Dance wear has to be breathable, with excellent stretch and recovery? Rainwear has to protect you from the wet? Childrens sleepwear has to be breathable, insulating, soft, non flammable? Common sense? Yes, but it is the difference between customer loyalty and violating the law. Fashion companies have a series of responsibilities in relation to their sales relationship with consumers. If you are to set up in self employment as a fashion business or be employed within the world of UK fashion, responsibilities to safety and legal requirements must be understood.
Learn about the Sale of Goods Act here. Understand Consumer Protection from Unfair Trading here. It is important to know about Voluntary and Statutory labelling requirements as well as aftercare instructions. Please make sure you know about internationally recognised fibre symbols for wool, cotton, linen etc.