Tuesday, 18 January 2011

Promotional materials - the humble carrier bag.

Whilst investigating promotional campaigns and strategies, our students endeavour to create new and original materials to inform and engage the consumer. The use of carrier bags has been reduced in recent years with many UK towns becoming plastic carrier bag-free zones.

Many consumers dislike carrying what is essentially free advertising, others carry bags as a status symbol. Fashion brands still need to package their goods safely for the customer to take home. How will this develop in coming years?

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