Q1. Could you describe the concept behind Secret Wardrobe for those who are new to you please?
Secret Wardrobe started as a clothing agency, selling garments for others on a commission basis. Within a few months, I started to sell vintage pieces which quickly became so popular with younger clients that I dedicated half the store to this. Now, I buy vintage from all over the world to sell in Secret Wardrobe. We still do the pre-owned Designer and commercial high street stock but this mix works for us.
Q2. Paris, Milan, New York, Kirkcaldy? How do you manage to run a fashion business from Fife?
Sometimes with difficulty but good marketing is the key. Word of mouth has been Secret Wardrobe's secret to success! I am eternally grateful for this and it really is powerful. I do lots of charity events, vintage fairs and fashion shows, hold discount evenings at the shop and of course . . .facebook and twitter.
All photography by studio46
Q3. What previous experience did you have in fashion that led you to this point?
I have worked in fashion retail since leaving college. I learned so much as a Visual Merchandiser for large department stores in Scotland and London. This passion led me to open my own business.
Thanks Jackie, more to follow soon
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