Saturday, 16 June 2012

HND Fashion Show 2011/12 Pt II

The final post showing a selection of photographs of the HND Fashion Show for 2011/12 that took place on Thursday evening. A short video of the show is being prepared by technical staff and as soon as I have a link, will create a further post on Fashion Link.


Mysterious by Laura Groves


Mysterious by Rianne Miller


Mysterious by Kendra Rough


Mysterious by Julie Greig


Mysterious by Ashley Walker


Modern Luxury by Caitlin Harley


Mysterious by Melissa Ash



Mysterious by Ryan Kirk



Mysterious by Susan Briggs



Mysterious by Theilay Cook


Mysterious by Jada Murray


Mysterious by Nicola Doran


 Mysterious by Katie Robertson



Modern Luxury by Anna McAvinue


Mysterious by Jenna Makein

Both trends are live industry forecasts from the fashion arm of Confederation of British Industry (CBI). Used widely by the home and export markets, the students are challenged to interpret the forecast and create interesting and commercial pieces that bring a uniqueness to a middle market brand of their choosing.

Our courses mirror the fashion industry process. Learning about target markets, customer profiles and the zeitgeist influences on the consumer, generate a wide breadth of ideas and concepts. They have freedom to develop and experiment as they wish in consulation with design and production staff. The students then research and develop theme, colour palettes, silhouette and style features and make fabric selections before embarking on pattern development and construction. Turning all of this 2D work into a 3D garment piece is the ultimate challenge for the students. In other classes they are learning about concept development, textiles, fashion buying, store layout, marketing and promotion.

Imagination and creativity is key to success but working within price and commercial constraints is liberating in terms of squeezing the maximum from the brief. For many of these students, these are the first garments they have designed and manufactured. For the rest, it's their second. In the middle market level survival is all about making an initial impact and following through with themed collections and high quality standards for the price. We are so very proud of how the students have learned from each other and been so generous with their constructive criticism during class work presentations.

Here we see many budding fashion entrepreneurs and one very vibrant, commercial and creative collection. Many thanks to all students, we couldn't have done it without you. A special mention goes to Steve, our technician whom the staff and students respect and adore. The engine room would not function without him and he is patience personified.




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