Sunday, 19 January 2014

Voila les beaux Sapeurs Africain!

The current Guiness advert on TV features Le Sapeurs, a group of amazing fashionistas based in the slum communities throughout the Congo. Les Sapeurs is derived from SAPE, an acronym for the subcultural movement, Société des Ambianceurs et Persons Élégants - Society of Tastemakers and Elegant People.  In French the word sape also means “to dress with elegance and style”. These vibrantly dressed men adhere to a strict professional and moral standard while cultivating a flamboyant and impeccable style based on dandies of French origin. 

"A Congolese Sapeur is a happy man even if he does not eat, because wearing proper clothes feeds the soul and gives pleasure to the body."
If you want to know more about these extraordinary men watch the short Guiness documentary.

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