Thursday, 4 December 2014

Reflecting on the recent scenes on "Black Friday", this Alexander Wang Fall 2013 campaign "experimentation" is thought provoking. This video is set in an unexpected scenario, directed by Darren Stein. Alexander Wang invited New Yorkers to a 'one-time-only undisclosed event' digitally where the initial 'open call' revealed only a location and a time. Hints and updates were leaked on the days leading up to the event via Twitter and Facebook.

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