Sunday, 15 March 2015


Selfridges have created a unique genderless shopping experience celebrating fashion without boundaries. The instore Concept Space has been devised by designer Faye Toogood to create a shopping area where the customer is given the freedom "to transcend notions of his and hers" to simply find their desired item.
Featured labels include Bodymap, Ann Demeulemeester, Comme des Garçons, Meadham Kirchoff and Gareth Pugh.
Teaming up with musicians and filmmakers Selfridges have produced a short film which features as part of the launch campaign. 

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