To 33.4% of the population of Karnataka, garbage is fashion.
Street Kids dressed in their everyday clothes discarded newspapers, cardboard and sacking for a fashion photo shoot with a difference. This is a very elegant and eye catching campaign for New Ark Mission of India . New Ark is an organisation dedicated to rescuing and rebuilding the lives of the destitute and dying street people, a catalyst for change. This campaign is by Ogilvy and Mather Advertising Agency.